To answer the question, I decided to analyze the applicant pool in 2000 and in 2007.
GMAT Test Takers in 1999-00 | 190264 |
GMAT Test Takers in 2007 | 219077 |
Increase | 28813 |
Increase % | 15.14% |
Data from GMAC
H/S/W | 2001-2002* | 2008-2009 * |
| 1742 | 1908 |
| 730 | 741 |
| 1566 | 1640 |
Total | 4038 | 4289 |
Increase | | 251 |
Increase % | | 6.21% |
M-7 | 2001-2002* | 2008-2009* |
| 1742 | 1908 |
| 730 | 741 |
| 1566 | 1640 |
MIT (Sloan) | 717 | 746 |
Northwestern University (Kellogg) | 1200 | 1200 |
| 1016 | 1125 |
| 1155 | 1220 |
Total | 8126 | 8580 |
Increase | | 454 |
Increase % | | 5.58% |
US News Top 10 schools | 2001-2002* | 2008-2009 * |
| 1742 | 1908 |
| 730 | 741 |
| 1566 | 1640 |
MIT (Sloan) | 717 | 746 |
Northwestern University (Kellogg) | 1200 | 1200 |
| 1016 | 1125 |
| 398 | 500 |
University of California-Berkeley (Haas) | 484 | 486 |
| 1155 | 1220 |
| 840 | 838 |
Total | 9848 | 10404 |
Increase | | 556 |
Increase % | | 5.645816 |
The class of top program has be traditionally been hired by the Investment Banking, Management Consulting and other Industry in almost equal portion. The growth of the Private Equity, Venture Capital and Hedge Funds industries in the past few years has taken away most talented away from IB and MC. So some of the lesser know IB and MC have to go to outside the Top 10 programs for hiring.
There is one major problem for the programs outside Top 10. The schools find it difficult to hire and retain quality professors. The number of quality professors has not increased at the same rate as the increase in MBA candidates. There is lots of competition among top programs for hiring good professors. Soon the market forces will come into play and many more would take teaching as a career and fill up the gap.
Better hiring coupled with better incoming class would increase the popularity of the programs outside the top programs. If these programs could maintain a good infrastructure and teachers, they can make it to the E10 or S15 in the next 5 to 10 years.